BOW LABEL - Jewelry for humans

BOW_LABEL _UNISEX_JEWELRY

We were recently interviewed by an international magazine about our collection being unisex. What do you think? Are too few men wearing jewelry, and what is a good way to encourage them to start?

M - Your latter look book features men wearing your designs, are you aspiring to target a larger male demographic?

BL - Ever since we started we’ve just created jewelry for humans. It’s not particularly directed to a specific sex or age group. We have a wide spectrum of customers and we're very proud to cater to anyone that likes a good piece of jewelry. It seems however that its important to inspire men, more so than women, that jewelry is awesome.