BOW LABEL in HABIT

Tbt to this little article in Habit. Jos and I are excited to find out who will be the winner of the Swedish Fashion Talent 2017. It's been so much fun to be part of this group, and we still have another 6 months to go with the Swedish fashion council.
In March it was two years with our baby BOW LABEL and it's the best feeling to see that something you've worked so hard on is growing in to it's own little world. When we first started dreaming of our own brand we named it after a 1920's book title. After some time we found it a little too romantic and Clara Bow came to mind. Now it feels like the most natural thing in the world!