BOW LABEL - A MINIMALISTIC APPROACH TO DESIGN

BOW_LABEL_CAMPAIGN_90S_CHAIN

 

 

We're very excited about our feature in METAL magazine. 

PHOTOGRAPHER HEDVIG JENNING TOGETHER WITH Art Director KIMBERLY IHRE CAREFULLY DIRECTED bow label’S SECOND CAMPAIGN FEATURING UP-AND COMING MODEL JIN ZOU AMONG OTHERS. STYLIST JOSEF FORSELIUS CREATED THE SHEER LOOK WHERE THE JEWELRY COULD PLAY A CENTRAL ROLE WITHOUT BEING TOO MUCH IN FOCUS. THE CAMPAIGN WAS SHOT IN AN APARTMENT IN THE OLD PART OF STOCKHOLM AND THE VISION WAS TO CREATE SOFT PORTRAITS WITH DYNAMIC UNISEX FACES, BASED ON A FEELING OF SINCERE, DENUDATED INTIMACY BETWEEN HUMAN BEINGS.

Belo is a snippet from the interview! You can read the full interview over at metalmagazine.eu

How long have you both had an interest in designing jewellery for?
We love jewellery; it’s a way of expressing personal style. We couldn’t find much else that we liked within the market that held quality. We love the combination of plain clothes matched with lots of jewellery. And it’s also something that you can wear every day. It’s fun to create something that people can use to express themselves; it has always been a life long interest of ours.
Could you talk briefly about the concept behind your brand?
Our design is clean and contemporary and each piece originates from a unique story or purpose, making them an extension of the wearer; a type of armour worn by both men and women.

xx SOPHIE & JOS