ABOUT BOW LABEL

BOW LABEL IS A STOCKHOLM BASED JEWELRY BRAND. THROUGH A MIX OF MINIMALISTIC BUT EYE-CATCHING PIECES, THE BRAND OFFERS A MODERN PERSPECTIVE ON ACCESSORIZING FOCUSED ON PERSONAL STYLE.

SOPHIE ANTONSSON AND JOSEFIN BAKOS DE GEER ARE THE TWO DESIGNERS BEHIND THE BRAND. GROWING UP IN STOCKHOLM DURING THE 90´s THEY SHARED A LOVE FOR CONTEMPORARY CULTURE, MUSIC AND LITERATURE. THE NAME BOW HAS MANY MEANINGS; SUCH AS THE PRETTY LITTLE KNOT, THE RESPECTFUL GESTURE AND THE HISTORY CHANGING WEAPON - BUT THE MAIN INSPIRATION BEHIND THE NAME IS CLARA BOW, A FEMINIST IT GIRL OF THE TWENTIES AND A FAMOUS FLAPPER.

  THE DESIGN DUO´S TRADEMARK IS THEIR ENGAGING PIECES, EACH ORIGINATING FROM A UNIQUE STORY OR PURPOSE, MAKING EACH PRODUCT AN EXTENSION OF THE WEARER AND A TYPE OF ARMOR WORN BY BOTH MEN AND WOMEN.

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